12th June 2015
Scrolling and the fold
Don’t worry, people really do scroll down on websites.
There really is no fold line at the bottom of the screen. There is no point below which all bets are off. Even if there was we’d have no idea of knowing where it was because the world is using thousands of devices with different screen sizes and resolutions.
Just because something isn’t visible on the first “view” of your website doesn’t mean people won’t find it. In fact visitors engage more often at and just below the fictional fold at the bottom of your screen. So there.
“Unless your layout makes it look like there’s nothing to scroll… people will.”
Luke W, There Is No Fold, 29 April 2015
Homepage carousels (or content slideshows) are a wonderful tool for giving you the feeling that you’ve carefully prioritised your website content when you’ve actually cunningly buried everything but the first slide for nobody to see. In some studies as few as 1% of the clicks on a website homepage have been on the carousel, and of those more than 80% are on the first slide.
Nobody is sitting around waiting for the carousel to change - at worst they’re cursing you and closing their browser as the thing they wanted to read about slides elegantly and smoothly off the side of the screen.
Share on social media buttons
It’s official, virtually nobody clicks them. On mobile they’re especially redundant.
All told it’s around 0.2% of your visitors who will click a share button on your site on their mobile device - it’s only marginally higher on desktop computers and laptops at 0.6%. Is that worth giving over a key part of your design to? Is it worth the detrimental effect on your website’s speed as the buttons load? If your content is really worth sharing or talking about then people will cut and paste or look you up on Twitter and Facebook. A button certainly won’t make it happen.
“…mobile users are nearly 12 times more likely to click on an advertisement then they are on a social sharing button.”
Moovweb, Does anyone use social sharing buttons on mobile?, 6 May 2015
Big ol’ cookie warnings
Your cookie message doesn’t have to flash, it doesn’t have to appear every time and it doesn’t have to have a big switch to grind the cookies into fine cookie dust.
Don’t read our website, download our app! NOW!
“Before you look at our website, here’s a full-screen popup message trying to get you to download our mobile app. The app which is probably less useful than our website that we’re desperately trying to stop you from using.”
Let’s just agree to stop doing this.
So there you are, that’s some things off your mind. Happy weekend!