Planning a new website: a handy checklist
Rarebright presents a handy checklist of things to think about when planning your new website.
When prospective clients first get in touch with us to enquire about web design we’ve often found ourselves walking them through a familiar process. To help future clients we’ve written up our checklist of things to consider. If you’re interested in discussing your web design project, please read on and get in touch when you’re ready to go!
What do you/your company do?
Whether you’re just getting started or have a few years experience behind you you’ll be aware of the need to make a niche for you and your business. Let us know what that niche is. How is your business different? What do you provide? Why do your customers choose you over your competitors?
Who will your website be targeted at? What sort of people are your customers?
Who do your customers tend to be? What are they like? You might know this from engaging with them on Twitter or Facebook or maybe more anecdotally from working in the sector. What are they looking for when comparing you with your competitors?
How do you want it to look?
What visual styles do you like? Try not to just look at websites. You can find visual inspiration anywhere: magazine spreads, existing brand names, colour palettes, artwork. Struggling with this bit or just not a visual person? Don’t worry we’re pretty good with design. We can advise on creative ideas and concepts that can make you stand out from the crowd.
What do you want your site to do? What should your customers be able to learn or achieve on your site?
What a website does can range from a few pages of information to massive online shopping systems. What do you want your site to do? What do your customers expect? If you’re providing a costly professional service it’s unlikely your customers will want to make direct bookings without chatting to you first. On the other hand, if you sell affordable widgets, the widget-buying public may well want to place an order and pay for it online.
What are your aims? How will you know you’ve succeeded?
Once you know what you want your site to do you should be pretty clear on exactly how you’re going to assess whether it’s succeeding or not. For instance, if your site tells your customers about your services and encourages them to contact you, you’ll want to know customers are doing just that.
Who are your competitors? What do they do online?
Your competitors might be doing absolutely nothing right on their websites but it’s still worth having a look. How does your market work? How do your competitors attempt to differentiate themselves? How are you different? How are you better?
What’s your budget?
How much do you have to spend on getting your website made? It’s fair to say that your website will be your most important piece of marketing material. Your customers will use your website to make decisions on whether to use your company or move onto a competitor. If you already have a website, these decisions are being made right now. For anything but the smallest website it’s wise to budget at least £1000 or risk cutting corners and not achieving your aims.
Do you have a deadline to meet? When is it? What is it?
By when do you need your site online? We’ll take a guess that the answer is “as soon as possible”? Are we right? Either way have a think about if there’s a specific date when your new website needs to be live - maybe a sales pitch, marketing campaign, lavish launch party? Is it realistic? From start to finish a website project needs an absolute minimum of two weeks.
Once you’ve got answers to all of the above questions you’re ready to get started on building a quality website and we can help. Get in touch with us.
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