We worked with new consumer group Fairer Finance to develop a visual brand identity and logo and design and build them an effective new website. Fairer Finance’s mission is to help people get a fairer deal from their bank and insurance company. Their new brand aims to be a hallmark of reliability and trust in the finance industry.
The logo is a simple but distinctive icon that is strong and recognisable in all contexts, from printed materials to social network avatars. Rarebright also designed a range of award ribbons which will be awarded to the best-rated finance companies and will appear across printed and online media.
We built the Fairer Finance website in ExpressionEngine which gave us the flexibility to deliver powerful functionality. Visitors to the site can search for their own bank and see how it stacks up then compare it against the rest of the market. All the data and content can be easily updated by the Fairer Finance team. As with all our projects, the Fairer Finance website is built responsively so visitors can use the website on any device, from laptops to smartphones.