Portfolio / Gusto

Washington DC-based startup Gusto engaged Rarebright to create a brand identity for their new business. We created a bold symbol and clean visual identity.

Startup hospitality software provider Gusto engaged Rarebright to create them a new logo, visual brand and landing page with which to launch their new products and services.

We designed a bold symbol that gives the Gusto brand strong visual consistency across their digital, print marketing and their physical devices as well as naturally adapting as a social network avatar. The website brief was to set Gusto apart from its larger (and less dynamic) competitors.