Portfolio / ShoeJitsu

Startup social shopping venture ShoeJitsu engaged Rarebright to develop a logo and visual brand for their company and create a compelling interface for their new website.

Rarebright worked with the founders of US-based retail data startup ShoeJitsu to create a strong brand and an interface for their innovative shoe-shopping platform that uses game mechanics to recommend shoes.

We worked with the company’s existing colour palette and devised a playful new logo, visual style and look and feel.

We went on to prototype the web application interface to find and solve any initial problems paying particular attention to an easy user experience that engaged casual visitors into quickly getting involved with the website mechanics. From there we designed key pages and worked with ShoeJitsu’s technical team to implement the designs into the application.